Help welcome the Tour to West Northants
Britain’s biggest professional cycling event will be visiting West Northamptonshire this September, as we host the penultimate stage of the Lloyds Bank Tour of Britain Men.
Taking place on Saturday 7 September, the fifth stage of the tournament will start from the University of Northampton at 10.45am and finish at the Guildhall on Northampton’s Derngate at approximately 2.30pm, after 147 kilometres (91 miles) of racing across West Northants.
Along the route, the race will pass through Daventry, followed by a loop south of the town through villages including Abthorpe, Wappenham, Helmdon, Culworth, Byfield and Hellidon, before looping around Northampton via Watford, West Haddon, Naseby, Kelmarsh and Brixworth for the approach to the finish via Sywell and Ecton.
This event is your opportunity to show your pride to be based in West Northants, to champion health and fitness and to join us for this extremely exciting event. We would be delighted if you could show support and help to make the event a great success by encouraging residents and shoppers to visit local businesses, town centres and high streets on the day. Please let us know if you are planning to hold any offers or promotions and we will happily share these across our channels for you to showcase your dedication to supporting local.
We hope this event will provide great benefits to the local economy and showcase West Northants as a must visit destination, with spectators travelling from far and wide to enjoy the fantastic local businesses and hospitality offering which West Northamptonshire has available. We are keen to put your business on a pedestal to what will be a global audience watching the Lloyds Bank Tour of Britain Men.
In order to assist you with flying the flag for West Northants and this event, we have put together a toolkit including printable posters, social media assets, and social media and newsletter copy. We also have a Workplace Wellbeing Toolkit which provides free resources to help enhance wellbeing in your workplace and empower your staff.
Thank you for your support, we look forward to working with you on this and many more events to come!
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